Reese’s Book Club
Business and Legal Affairs | Creative Direction @ Hello Sunshine
WHAT DID I DO?
Conducted research on industry trends, audience preferences, and competitor activities to inform content strategy and creative decisions. Assisted with reviewing contracts and agreements related to Reese's Book Club, including agreements with authors, publishers, and content distributors. Prepared non-disclosure agreements, licensing agreements, and partnership agreements, under the supervision of senior attorneys on the Business and Legal Affairs team.
WHAT IS IT?
Each month, Reese Witherspoon (book-lover-in-chief) chooses a book with a woman at the center of the story. There's not a formula to the books that receive the spotlight. Choices are made thoughtfully and look for ways to deepen our connection to books, authors, and ourselves.